Whatever I’m working on, I always follow
the same simple approach..
Design for the human experience..
We, designers, aren't our users and we have to strive to see
the world through their eyes and properly map their journeys.
I believe successful products are empathy-driven, ethically informed, and data-guided.
But users aren’t the only humans onboard..
We need to constantly check in with colleagues to ensure alignment and speak the language of business, product & tech to stay on track. Effective communication is key to connect the dots and move forward together.
& Feedback is also key..
You can’t do better if you don’t know better and colleagues and users are the best to help. Being open to feedback and handling it effectively is my approach to design innovative experiences.
Design is a continuous journey..
People's needs change, and so should the design. Embracing 'just-do-it,' starting small, and effective scaling enable me to design products that address people’s evolving needs without breaking their habits.