EXPERIENCE
Redesigned Eqraatech’s web learning platform, utilizing quantitative data and design best-practices, resulting in a more intuitive and consistent user experience and enhanced readability by 57%.
Worked closely agile with the founders, SWEs, to successfully identify users pain points through stakeholders’ interviews and usability testing, and effectively connected user needs to business goals.
Bridged the gap between design and engineering by educating the team on design principles, ensuring that all team members spoke the same language and embedded technical considerations into my practical design solutions.
Contributed to the design system, created hi-fid prototypes and comprehensive style guides documenting design decisions and use cases, enhancing team efficiency.
Larus, B2B Saas Product and Service Designer
Feb. 2023 - June 2023
Led the Larus cloud-based CRM end-to-end user experience design process, successfully advocating for users within the team.
Conducted initial research and validation to find product market fit, setting a solid foundation for product development and user experience.
Integrated my engineering and design expertise into facilitating an in-depth technical ideation workshop with cross-functional SWEs, enhancing collaboration and translated complex technical requirements into user-friendly design solutions.
Developed a a style guide for the platform adhering to WCAG guidelines resulting in an accessible user experience.
PROJECTs
KitchenIQ, BI Tool
Product UX Designer
Feb. 2024 – Mar. 2024
Conducted user research (interviews, surveys, usability testing) to gather data and user journey insights, informing design decisions.
Leveraged data visualization techniques in collaboration with a Data Engineer to empower restaurant owners with actionable insights, driving data-driven decision-making.
MyPortfolio
Product UX Designer
Oct. 2023 – Jan. 2024
Initiated conversations with 11 UX Researchers and Designers to gain real-world insights on portfolio best practices.
Employed an iterative user-centered approach to craft a highly usable and innovative portfolio design, conducting 5 rounds of usability testing with 9 Product Designers and implementing their in-depth feedback for continuous improvement.
Education
Dec. 2022 - June 2023
Sep. 2016 - July 2022
SKILLS, TOOLBOX & LANGUAGES
EXTRA-CURRICULAR & VOLUNTEERING
Mar. 2020 - June 2022
Sep. 2019 - Dec. 2019
Jan. 2017 - May 2019
June 2014 - Aug. 2014